A waiting list program to build demand, scarcity and exposure
David Darmanin is the CEO at Hotjar, 60,000 signups (emails) for the Hotjar beta. He has built multiple teams, developed brands and run hundreds of tests for his clients… spanning across 19 languages, 12 currencies and 13 industries. Today Hotjar is used on over 150,000 sites and is one of the fastest growing analytics startups in the world.
In this session
– The process behind HotJar’s launch
– Two dimensions of prospects you need to consider when launching a tool
– The main factors that lead to HotJar’s success
– Marketing automation behind HotJar’s launch
– The one thing you should focus on when launching a product