Identifying your most likely to buy website visitors
Guillaume Cabane is the VP Growth at Segment. Prior to joining Segment he was Head of Marketing at Mention. In addition to other marketing roles at French companies, Guillaume spent 6 years at Apple as the Business Development Manager for Europe Online B2B.
In this session
– Zapier as an automation tool for acquisition
– Guillaume’s challenges when using Live Chat that were addressed by Zapier
– The two tools you need to get data from prospects by analyzing your website traffic
– How to get engagement up on Live Chat
– How marketers benefit from Zapier