An inverted funnel strategy for SaaS businesses

15 Mar 2017
11:30 - 12:00

An inverted funnel strategy for SaaS businesses

Gabor Koncz is the founder & CEO at Automizy a marketing automation tool for SaaS companies, Automizy clients have about 30 million users and they send more than 100 million emails monthly.
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In this session:
– The inverted sales funnel concept for SaaS companies
– The three stages of the inverted sales funnel concept
– Why the need for a buyer converted product to upgrade user to your core product
– The role of hooks in relation to the buyer converter product
– Why the need for automation in implementing the inverter funnel strategy

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